Content Marketing

Ever heard the saying “content is king”? There’s a lot of truth behind this (admittedly overused) phrase! Content Marketing is a great way for your business to build brand authority, increase customer trust and boost search engine rankings in today’s competitive online space. That all sounds great in theory, but in practice, placements on influential blogs and industry news websites are hard to come by. You’ll need the perfect blend of Digital PR and Content Marketing skills to be successful, and that’s where the experts team behind Digital Marketing DNA come in. Our Content Marketing team know how to plan, publish and promote the content that will gain traction and visibility for your business, so request your free digital marketing review today, and receive a 15-20 minute recommendation video personally recorded for you by our Digital PR experts.

Our Content Marketing Services

Content Strategy, Planning and Creation

How do you ensure that the content you’re creating will be relevant and useful? With deep insight into who will be using it and what they will be using it for. Our data-driven content strategies take into account your competitors, customers, services and objectives while leveraging the industry knowledge you possess and the valuable data you’ve collected. We’ll plan a prioritised, targeted and measurable strategy with you, then create and leverage the content for maximum impact.

Digital PR and Outreach

How do you assert your position as an industry leader? By creating relationships with well-established, high-authority partners. We will plan, create and share your Digital PR content with valuable potential partners, who can boost your company’s credibility and expand your network well beyond its organic reach.

Bespoke Content Marketing Plans, Tailored to Your Business

Which Content Marketing strategies will get your business to the top of Google? The specific mix that will be most effective for your business will vary depending on your industry and goals, so request your free website and digital marketing review and we’ll suggest the particular angles that are most likely to get you traction and visibility.

Why Invest in Content Marketing?

Content Marketing is a powerful tool that offers your business a sustainable way to generate leads and encourage conversions. A stand-out Content Marketing strategy will ensure that your business gets seen in the places your customers or clients spend their time, from relevant industry news websites to newspaper and magazine sites.

Improve SEO Rankings

With recent algorithm changes putting the emphasis more on content quality and relevancy than ever before, one of the keys to achieving great Google rankings is a solid Content Marketing strategy. Our team of Digital PR specialists will plan, create and promote content that can help your business to challenge its competitors for those all-important first and second place ranking positions. We also offer additional SEO consultancy services, which work in harmony with your Content Marketing strategy to deliver exceptional results.

Increase Your Credibility

Being an expert in your industry, you have a lot to contribute to conversations about it. Our Content Marketing team can position you as a thought leader in your space, creating opportunities for you to engage with and educate customers and prospects, via guest posts and interviews on relevant media or industry websites.

Reach Valuable New Audiences

We know how to expand the reach of your business and boost its visibility, by placing engaging content on the publications and websites that your prospects regularly visit. Want to reach them on the forums and networks they love? Our Social Media team are specially-trained to maximise engagement and conversions with your followers and fans.