SEO (Search Engine Optimisation)

So, you want to get to the top of Google? You’re going to need to call in the SEO experts. SEO, or Search Engine Optimisation, is the art of ensuring that your website and its content speaks the language of search engines. This may sound like a simple premise, but in reality it’s a complex and ever-changing task to master.

You may have spoken with an SEO agency, or a self-styled SEO expert, about how to improve your organic traffic through the use of Search Engine Marketing (SEM) techniques. But if you really want to boost your organic reach, you’ll need the help of a specialist SEO Agency who can ensure that your brand keeps up with Google’s ever-changing best practice requirements.

We offer a holistic approach to onsite SEO and offsite SEO that can increase the volume of highly qualified, free traffic from Google and other search engines. Here’s what you need to know:

The Components of a Successful SEO Campaign

Every SEO campaign we run – whether for a small local business or an international corporation – comprises 4 key elements:

Keyword Research and Content Optimisation

Targeting the right phrases on your website is crucial. They act as a signpost of relevancy, signalling the authority of your website on certain topics. Rather than take a shotgun approach to keywords, we’re committed to hunting down the specific words and phrases that your target audience is searching for, and then thoughtfully, naturally, optimising your content for them.

Technical SEO and Website Maintenance

Part of any SEO service is a thorough technical review and overhaul of your website, to ensure that it is structured efficiently for users and search engines. This involves building out, archiving or creating missing content, restructuring any confusing navigation, employing the appropriate meta tags and fixing any errors flagged by Google Webmaster Tools in a timely manner.

Content Marketing and Digital PR

Content Marketing has become the cornerstone of all forward-thinking SEO strategies in recent years. We’re well-known for our Digital PR and Outreach, and our Content Marketing experts have gained amazing coverage for our clients in the likes of the the Guardian, The Telegraph and on the BBC website, demonstrating to Google and their audience that they’re deserving of top visibility.

Reporting and Strategic Improvements

It’s vital that you understand any SEO work that’s being delivered. That’s why we’re so proud of our ‘plain English’ reports. Not only that, your Project Manager will be on hand to talk through your report with you to make sure you fully understand the work we’re doing, the results that it’s brought, and what we have planned for the next month.