SEO copywriting is a style of writing that ranks well on search engines. It is your digital marketing and sales pitch all rolled into one. Using web content like blogs and newsletters to boost your sales is one of the pillars of effective digital marketing. But how do you get it right? Read on for our top 7 SEO copywriting tips to boost your sales and capture your customer’s interest.
When it comes to web content, most of us know the importance of well-written paragraphs and fun topics. Yet neither of these things are enough on their own.
SEO copywriting needs to strike a balance between SEO techniques and interesting content that your customers genuinely connect with.
If you’re struggling to write content that sticks, read on for our top 7 SEO copywriting tips to boost your sales and capture your customer’s interest.
We recommend you print these out and tick them off each time you write web content.
1. Use Keywords Wisely
If your content is relevant to your product, then you will include a large range of keywords without effort – the trick is to stay on top of the trends. Like trending hashtags on Twitter, the most popular keywords change day-to-day. Do your homework and invest some time into keyword research, so you utilise the best keywords for your business and keep you on top of search results. There are a wide range of free and paid keyword research programs available to help you out.
2. Add Long-Tail Keywords
Long tail keywords are key phrases that are a little more specific. For example, instead of just “coffee” you might use “coffee grinder” to narrow down exactly what you are talking about. Long-tail keywords can even extend out into entire phrases that are popular search terms and questions. For example, “homemade coffee filters”, “quiet coffee grinder”, and “UK-made coffee machine” are all long-tail keywords. These should be present in your meta title, meta description, and first paragraph.
3. Use Related Keywords
Related keywords are all those variants, synonyms, or semantically related terms to your main keywords. Keyword research will help give you a wide range of related words and phrases to play with, but if your target keywords are more niche, then it can help to brainstorm as many related terms as possible. Think about slang words, shorthand terms, and other ways that potential customers might phrase their search around your product.
4. Optimise Your Titles, Meta Titles and Meta Descriptions
We’ve touched on it briefly already, but it’s important to make sure you optimise your titles, subtitles, meta titles and meta descriptions with keywords, relevant keywords, long-tail keywords and phrases as well. Titles, meta titles, and meta descriptions signpost what your web content is about and why, so if you get them right, you’re half-way there to grabbing your customer’s attention.
5. Aim to be Relevant
Well-written, clear and concise language is the backbone of all good content, but you also need to be relevant. And by this, we mean, what’s going on in your industry right now? What is the internet buzzing about? For example, if your business sells makeup and contour palettes are the next big thing, then it’s going to pay dividends to address this trend, or at least acknowledge it and explain your point of difference. Social media, magazines, popular articles, and even celebrities can be good sources for figuring out what’s gaining momentum in your industry. For more insight do read our post on how to develop a winning content strategy .
6. Include Internal Links
Relevant content is important to your search engine ranking. Search engines want to know that your business is active. Showing that you’re aware of industry news and trends is the easiest way to show that your doors are still open. You do this by referring to and including links to relevant articles and news items, such as the most recent Vogue debrief on Kim Kardashian’s makeup look, or data pulled from a respected industry watchdog.
7. Upgrade Your Call-to-Action
Wrap up each paragraph, blog, and newsletter with an easy to follow call to action. As an example, if you’re talking about a particular product, include a link to it. Alternatively, if you’re describing a service you offer, ensure you include a link to your contact page, so that potential customers can skip quickly to a sale enquiry. Call-to-actions cut to the chase and direct customers to the next action step on your site.
If you’re wrapping up a blog, ensure that you invite customers to stick around, browse your online store, or get in touch. Or, suggest a problem and offer a solution, that involves the service or products that you’re offering.
Need Help with Your SEO Copywriting?
We write SEO content that ranks on Page 1 of Google for our clients in diverse sectors like Retail, Recruitment, Estate Agents, Drinks, Grocery and Consultancy to name a few. Read just some of our client case studies to find out how we write SEO Content that boosts sales. Or call us on 01243 790044 to find out how we can kickstart your content.